NEW IN! Crunchy Fruit Bites that Melt in your Mouths! 100% Natural. 0% Added Sugar. | Get $3 Off First Order: Use Code: HEY3OFF
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Hey! Chips turns 4

4 Years of Healthy Snacking - An Intimate Dive Into Our Journey

“How does one enjoy a tasty snack that fuels the body and is packaged in a way able to withstand the harsh natural conditions?” This thought often came across Emily’s mind during her trekking trips. The snacks she brought were nutritious enough, but were in no way ‘tasty’. You see, Emily was a bit of everything. She worked as an architect, branding strategist and project manager. In her free time,...

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The Oscar Awards

The Oscars - but for FOOD?!

Imagine the Oscars. Your eyes are glued to the TV screen as you witness a star-studded lineup gracing this grand occasion. You eagerly await the announcing of the winners, the award is a testament of the accomplishment of each star, celebrating the crème de la crème of the filmmaking world. While you might be familiar with the prestige of the Oscars, have you wondered if there was an accolade of this...

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Hey! Chips Underway With Exciting HK$3.7 Million Expansion in Hong Kong with Organic Plus

Hey! Chips Underway With Exciting HK$3.7 Million Expansion in Hong Kong with Organic Plus

Get ready Hong Kong! Hey! Chips will soon be in a store near you! Partnering with Organic Plus, we will bring this award-winning snack closer to our Hong Kong fans!

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Here’s why our Cherry Tomato Chips were Out-Of-Stock for 6 months

Here’s why our Cherry Tomato Chips were Out-Of-Stock for 6 months

Any Hey! Chips enthusiasts would have known that our Cherry Tomato Chips have been out of stock for six whole months. Many are wondering why this is happening. In this short blog, we will try to explain it all to you.  Living in a concrete city like Singapore, we often pay less attention to news relating to natural storms and disasters because they rarely affect us. The truth is, devastating...

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Local Start-up Hey! Chips Launches New Corn Chips Like No Other

Local Start-up Hey! Chips Launches New Corn Chips Like No Other

Local Start-up Hey! Chips Launches New Corn Chips Like No Other. Award-winning snack company gives healthy snacking a dynamic new twist. 

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Why Vacuum-Frying is Way Healthier Than it Sounds?

Why Vacuum-Frying is Way Healthier Than it Sounds?

Crispy crunchy healthy snacks may sound contradictory in the past, but not any more! With vacuum-frying technology, we are now able to enjoy our favourite crispy treats but without the negative consequences of unhealthy cooking methods such as deep-frying.

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5 Best Care Packages for Gifting for Christmas 2021

5 Best Care Packages for Gifting for Christmas 2021

Still wondering what Christmas gifts to get for your special someone? Here are some of the healthy snack boxes / care packages we have specially curated for this Christmas with the best healthy snacks you can think of.

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Zaobao Feature

Zaobao Feature

建筑师出身的朱悦转行创办健康零食品牌,并在今年获得被誉为美食界“奥斯卡奖”的“星级美食大奖”。她与《联合早报》分享创业灵感和健康零食制作幕后所费的功夫。 朱悦(36岁)创办的零食品牌Hey! Chips,今年获得了“星级美食大奖”(Great Taste Awards),其权威性相当于美食界的“奥斯卡奖”。 “星级美食大奖”是英国最权威的美食与饮料奖项之一,由“The Guild of Fine Food”组织评审发表,每年在食品与饮品中评选出多个奖项。每年有上万件单品参与星级美食大奖一、二、三星级奖项的角逐,由超过500名专业美食家组成的评审团,审核从味道到包装的一切细节,将最好的食品饮料推荐给市场。英国的“星级美食大奖”和荷兰的“全球纯粹风味评鉴”(A.A. Tasty Award)、比利时的“世界品质评鉴大赏”(Monde Selection)及“顶级美味大奖(Superior Taste Award),并列世界四大美食奖。 本地零食品牌Hey! Chips有八款招牌零食种类,包括四种水果片,包括香蕉、菠萝蜜、芒果、黄梨,以及西兰花、羊角豆、洋葱和樱桃番茄四种蔬菜片,每包售价$4.50,网站上还有售价$9.90的家庭包。今年9月份,它的六款零食:香蕉片、芒果片、黄梨片、菠萝蜜片、洋葱片和羊角豆片获得了“星级美食大奖”。记者试吃了这组得奖零食,发现它们保留了各自水果与蔬菜的原汁原味之余,口感爽口酥脆,容易令人吃了停不了口。 创业灵感来自户外探险 朱悦说:“获得这项国际美食大奖,对于我们自产的小品牌来说,是骄傲的时刻。” 谈起创办零食品牌的故事,她叙述:“我曾经在新西兰生活四五年,喜欢登山和户外探险,路途上需要准备营养丰富的轻食。我通常会带上坚果、蛋白质棒(protein bar)、能量棒(energy bar)和冻干食品,但那些食物往往淡而无味。我发现到,健康与美味时常是有冲突的。我是美食爱好者,因此想挑战自己创造健康又美味的零食,让大家吃到更好的零食。” 2009年,朱悦从新加坡国立大学毕业后,开始了建筑师的职业生涯。2013年,她创办自己的品牌顾问业务“Grafix”,主要设计食品,从中认识了创办Hey! Chips的伙伴祥和食品供应公司,该公司资助他们研发Hey! Chips的产品。 朱悦说,当初决定放弃建筑师专业,虽然有许多不舍,但她深被经营品牌顾问业务的挑战所吸引,从行销、设计品牌形象,到顾客的心理学,每天的工作都令她更精力充沛。 把建筑师专业所学用在品牌行销 相比之前的建筑师工作和自己经营品牌,她认为有互补之效。比如,之前所学的设计概念,项目的经营,还有跟不同单位的合作,都派上用场。 如今,朱悦创办自己的零食品牌,她认为之前的建筑师训练仍然令她获益,尤其是该课程训练出的毅力与坚韧,有助她坚定地冲刺自己的事业。 朱悦在2018年创办Hey! Chips前,花超过三年研究蔬果片的制作,前往泰国和其他国家采购和开发产品,从而发现美国太空署(NASA)真空低温脱水技术,可保留食物的天然营养,同时又有大家喜欢的松脆口感。 Hey! Chips从泰国各地的农场采购水果与蔬果。在制作每批产品之前,朱悦的团队采购并检验新鲜农产品后才开始小批量生产。由于新鲜农产品的形状不同,他们须要手工切水果和蔬菜,然后将水果和蔬菜放入真空室进行脱水步骤。脱水的温度设定在摄氏60至80度,以保留水果和蔬菜的营养、色泽及风味,并减少氧化作用所带来的危害。最后,团队将水果和蔬菜片手工装入袋子,避免袋子里有太多碎片,再密封好。 谈到Hey! Chips零食和一般零食的不同,朱悦说:“我们可追溯产品的源头,确保控制质量和食品安全,少了中间人,对农民而言是好事。我们只用简单的食材,花了很长时间研发出朴实无华的美味,而不是随波逐流推出流行的口味,比如麻辣或咸蛋。这些努力得到了回报,我们的网购有超过30%回头客。” 目前,Hey! Chips除了在网站售卖,也在Ryan's Grocery、Redman by Phoon Huat、Greendot、Eat Organic和Zenxin Organic等出售。   Click here too read the full article at zaobao.com.sg.

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